Who are the influencers of the Health Benefits Initiative?
Influencers are persons who independently contribute to the recognizability and development of the Initiative through their activities. Influencers are expected to be innovative, independent and creative.
The type of activities performed by influencers and the manner in which they are performed are not limited. However, they must be in line with the statutory and ethical standards of the country in which the relevant influencers are active and may not harm the interests of the Organizers and the Initiative.