Pharma Product Management

This seminar combines classic ways with new approaches in product management custom made to meet the needs and changes in the health industry.

DURATION:
3 days
ID:
S006

Address

Tuchlauben 7a, 1010 Vienna   View map

Meet the needs and changes in the health industry

The individual doctor loses in decision-making autonomy regarding the selection and prescription of drugs more and more. Self-restrictions imposed by the pharmaceutical industry upon increasingly stringent codes of conduct require new approaches in pharmaceutical marketing.
This seminar combines classic ways with new approaches in product management custom made to meet the needs and changes in the health industry.

Target Audience

  • Professionals and executives in the pharmaceutical industry in the areas of product management, marketing, sales and Health Policy
  • Medical Managers who wish to build knowledge in pharmaceutical marketing
  • Young executives who want to gain an overview of product management
  • Junior Product Manager and Newcomer
  • Brand and Key Account Manager
  • Market Access Manager

Number of participants

Maximum: 15 persons

Learning success

  • You will get the tools for successful product management.
  • You get experience in dealing with the balance between operational and strategic tasks.
  • You will learn to optimize the interface management and to position yourself in the company.

Content

  • Pharma Marketing and Brands
  • Market monitoring and marketing plan
  • Product launches
  • The pharmaceutical product manager as an all-rounder
  • Profit-driven support of existing pharmaceutical products
  • Ways of Working