Course Pharma Product Management

Certified course addressing the needs of product managers in the pharmaceutical industry. This course is performed in German. Simultaneous interpreting is planned and possible.

6 days. The order of the modules can be freely selected and depending on the occupational exposure – are possible to complete within 2 to 12 months.


Tuchlauben 7a, 1010 Vienna   View map

Module 1:

“Access to the healthcare market”

Module 2:

“Product management in pharma”

Pharma Marketing in a radical move

New target groups in health care such as organs of self-government, ambulatory group practices and collaborative networks of pharmacies and hospitals, as well as a new self-understanding of the patients change the health care market.
The individual doctor loses in decision-making autonomy regarding the selection and prescription of drugs more and more. Self-restrictions imposed by the pharmaceutical industry upon increasingly stringent codes of conduct require new approaches in pharmaceutical marketing.

Target Audience

  • Professionals and executives in the pharmaceutical industry in the areas of product management, marketing, sales and Health Policy
  • Medical Managers who wish to build knowledge in pharmaceutical marketing
  • Young executives who want to gain an overview of product management
  • Junior Product Manager and Newcomer
  • Brand and Key Account Manager
  • Market Access Manager

Number of participants

Maximum: 15 persons

Learning success

  • You will expand your knowledge of the new “customers” of the pharmaceutical industry.
  • You will receive strategies and skills to become a system partner and service provider in health care.
  • You will learn marketing tools designed for the new orientation in the pharmaceutical sector.
  • You gain proficiency for access to the healthcare market
  • You will learn to optimize the interface management and to position yourself clearly in the company.
  • You get experience in dealing with the balance between operational and strategic tasks.


The qualification of the course participants will be set through a project thesis. The project thesis – after consultation with the Course Guidance Service – can provide, for example, the presentation and processing of a specific product or marketing problem of their own company as well as the development of practical solutions. The scope of the project thesis usually includes 20 – 30 pages.


For all modules, a term paper is obligatory. Term paper and project thesis are examination performances, the student must submit in specific subject areas to go for a diploma.

Content overview “Access to the healthcare market”

Actual, compact portrait of the healthcare business.
Pharma Marketing and Brands.
Key account management for pharmaceutical product manager
Market Access
You can request the entire program of this module by mail!

Content overview “Product management in pharma”

The pharmaceutical product manager as an all-rounder
Profit-driven support of existing pharmaceutical products
Preparing and understanding marketing plan and activities
Ways of Working
You can request the entire program of this module by mail!

The new Key Accounts

Your advantages

This extra occupational course takes place in cooperation with the Sales Manager Academy and the study centre Hohewarte and is attested by a diploma.

High expertise

Real case studies